Case Study by Ryan Yee

Sheck Wes.jpg

Pictured: Sheck Wes

Shot by: Ryan Yee

Location: Twin Peaks Stage, Outside Lands 2019

Overview

Media coverage of Leven Kali's set at OSL 2019.

Roles

Photographer

Videographer

Team

Artist

Leven Kali

Band

Sol W., Cam J., Trey M.

Palm Studios Team

Matt W. & Drake H.

Timeline

August 9-11, 2019

BACKGROUND

I sent a DM.

During a brainstorming session for a commercial I was working on for Guayakí Yerba Mate, my co-director played Thursday by Leven Kali. My head popped up after hearing how groovy the track was, and I followed Leven on Instagram before getting back to working on the commercial brief.

The next day, I woke up to a post in my feed from Leven. He was promoting a show at the The UC Theatre in Berkeley, CA, which happens to be close to where I live. As a result, I shot Leven a message explaining who I was, and how I wanted to shoot photos of the show.

Leven replied within the hour explaining that his photographer was out of town, and how it was perfect that I was reaching out! I shot photos of Leven’s show, had a blast, and ultimately got to know Leven and his team.

PROCESS

Let's keep in touch!

After a successful concert, I packed up my equipment and said good-bye. I was headed off to college, and it wouldn't be until 6 months later that we would cross paths again. During that time, I stayed up to date on Leven's latest projects, and provided any support to his team that I could. I was finally able to link up with one of this team members while interning in LA for a talent agency. After a lunch in Beverly Hills, I mentioned that I would be at Outside Lands, and that I'd love to link up with him and the team. The rest is history.

DAY OF SHOW

Sunday, August 11th 2019

The day started meeting by a back entrance to the Twin Peaks Stage. Leven's trailer was located behind the stage, and there were other artist trailers grouped together with a space in the middle to congregate. Leven's trailer was accompanied by Denzel Curry, Sheck Wes, and Bebe Rexha's trailers. After a sound check and stage prep, we went backstage to hang out until showtime.