Case Study by Ryan Yee

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Overview

Co-Founded pe•ple, a software plugin that allows any business to embed a white-label community platform directly onto their website.

Roles

Head of Product Strategy

Team

Han W., CEO

Aiden K., Head of Design

Hahnbee L., Head of Engineering

Timeline

October 2020

to

February 2021

BACKGROUND

The importance of community.

Community is essential to the human experience. We find it in so many places: family, friends, jobs, and organizations. We even find community in the artists we admire, the missions we support, and the food we enjoy. Community allows us to feel as though we are a part of something greater than ourselves.

As a student at a school with 15,000 undergraduates, the communities we are a part of become our identity. They play a crucial role in helping us navigate a vast sea of people who are also figuring out where they themselves fit in.

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PROBLEM

An unorthodox school year.

Unfortunately, the pandemic hindered many communities (organizations, clubs, and businesses) from forming new relationships and building upon old ones. Many organizations struggle with maintaining their community on virtual platforms such as Slack or GroupMe. There was one major problem:

These platforms were not built to foster community online.

Slack is a workspace communication platform, and GroupMe aims to bring group messaging to every device.