https://www.youtube.com/watch?v=VGNHRODEkF0
Directed a series of music visualizers for mxmtoon's debut album "The Masquerade" that aggregated 4,750,000 million views (Last updated December 2020).
Director
Cinematographer
Editor
Talent
Maia M-T
Allie B.
Producers
Kirk E.
Max G.
June 2019
to
August 2019
After wrapping up my first year of college, I relocated to Los Angeles for the summer to intern at Paradigm Talent Agency in their music department. At that point, I was fully absorbed in the music industry and lavish Beverly Hills lifestyle, açaí bowls and all. However, I would frequently travel back to the Bay Area to see friends and family. At the same time, my friend Maia, better known as mxmtoon, was inching close to the release date of her debut album, The Masquerade. I had worked with Maia previously on digital assets as we were both home for the first semester of college (she was taking a gap year, and I was a spring-admit). The projects we worked on ranged from shooting the album cover, all the way to Spotify visualizers for a couple of the tracks. It was an absolute blast!
Over the course of the summer I had stayed in touch with her manager who is based on the East Coast. That being the case, much of the production, transportation, and day-of logistics fell into my lap, and I had developed a liking and skill for the preparation process. That being said, this next project was different.
I got an email from Kirk.
"When are you back in SF? Would like to hold a couple more days with you if possible."
At that point, there was only one more weekend I had planned on traveling back to the Bay Area to see family and friends. He asked me if I could hold those days for content, and I said absolutely.
Over the next few weeks, we began planning the shoot, which I quickly learned was nothing like the shoots we had done before. More than anything, the challenge with this project would be surrounding time management.